Social media content marketing strategist

The Power of Social Media Content on Google My Business, Facebook and Other Platforms

 It’s hard to cut through the noise in digital marketing.

However, one thing’s for sure: businesses need to start paying attention to what they post on their social media channels.

If your social media accounts are just a little better than echo chambers, there’s something wrong.

And you are missing out on a huge opportunity to establish a firmer foothold in your market.

While your social media accounts are sleeping with no content, your competition is killing it.


The Power of Social

  •         At least 69 percent of firms use social media marketing to build loyal fans for their brands.

Similarly, 66% of users aged 18 to 24 years old are more loyal to the firms they follow on social media, while 60% of users aged 25 to 34 years old prefer the brands they follow on social platforms like Instagram, Twitter, and Facebook.

  •         On Facebook, 60% of small business followers said they regularly followed the firms they buy services from.

Furthermore, 54% of them said that businesses that communicated with customers were more focused on providing better customer experiences and service than those that did not make an effort to do so.

  •         The users with the most considerable purchasing power are those between the ages of 18 and 34.

Because social media heavily influence them, this group is also the most likely to make many online purchases.


The Social in SEO

When a business consistently provides content that social media users wants to readily consume/read and share on social media, that business is already increasing the possibility that people will click through from those platforms to their website. 

While this traffic may not directly impact your SEO, it can help your site’s domain authority by creating opportunities to increase backlinks and influence other factors that now lead to higher organic ranks.

It all starts with visibility and catching people’s attention, which begins with high-quality content.

By putting out content and your expertise on social media, you also create the possibility of connecting with editors and authors from magazines and other authoritative sites. If your content is valuable and provides value, there’s no reason why it won’t link to your site. As you may already know, backlinks from high-quality sites are invaluable to SEO efforts.

Assume you’re already writing high-impact, high-value blog posts and distributing them with your social media audience, consider repurposing your older, high-value pieces of content for shorter posts on places like Medium and LinkedIn.

Give readers a taste of the meatier post and put a convenient link back to your leading site.


The Benefits of Social Media

  1. Increase Site Traffic, Pronto!

Posts and adverts on social media are effective strategies to generate more visitors to your site.

Sharing superior materials to your social media channels can help you gain viewers and readers when a new piece is published.

You can also start participating in social chats to help build brand awareness, attract new followers, demonstrate your knowledge, and drive interested traffic to your leading site.

Be sure to offer genuine value on top of self-promotion!

Parade your website’s URL on all of your social media channels so potential customers can learn more about you.

  1. Get Those Leads

Social media allows potential leads to express interest in a manner that is simple and low-commitment. In addition, many social networks offer promotional formats that are tailored for easily netting leads.

  1. Increase Sales

Your social media accounts are crucial to your sales funnel.

Channels like LinkedIn and Facebook will become increasingly significant phases like product discovery and ecommerce as the volume of customers that use social media will also continue to grow. We’re looking at 4+ billion social media users in 2025.

  1. Form Alliances with Influencers

Consumer decisions tend to be heavily influenced by recommendations from family, friends, and social reviews on the internet.

You create credibility and brand awareness by getting people to talk about your offerings or your business. The more people talk about what your business is all about, the more considerable buzz there will be around your brand. Partnering with influencers can bring that following’s attention to your brand.


The Road to Better Social Media Content

No business wants to be in the dark when it comes to posting social media content. Every post should mean something for your branding or marketing efforts.

  1. Use Data to Guide Your Strategy

How much do you know about your ideal customers and your website’s traffic profile? It’s important to start digging deeper into the data. Keep an eye out for trends. For example, what are the most popular times for users to visit your website?

Are your CTAs being clicked? What can you do to make your web copy more engaging? Creating user behavior reports is a terrific method to see what’s working on your website right now – and what isn’t.

  1. Research Priority Keywords

Keyword research is generally the first step when we think of optimizing any content. The core of SEO is keywords. You’ll be in good shape if you learn how the pros do thorough keyword research. To find the most acceptable terms relating to your demographic, use an effective/top-rated keyword tool/app.

  1. Start Optimizing Your Social Media Account

Make sure that all of your social media accounts are consistent with your business’s core message, culture, and objectives. Regular content audits to guarantee consistency.

  1. Make Searchability a Top Priority

The ability to search is a crucial element of social networking. Prospects not only look for social pages on the networks themselves but also on search engines. Be sure to include search-friendly hashtags and keywords. Do NOT stuff your social media content with these terms!

  1. Make Your Strategy More Streamlined

It all has to crystalize into a simplified system. First, create a posting schedule that is both consistent and regular. If you can’t, it’s best to find an agency that can take care of content creation and traditional social media management for you. Then, stick to your posting schedule once you’ve found one that works to keep those “hand-raisers,” or your most active and engaged social media followers, happy.