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Here’s How Social Media Helps Businesses Stay Open This Year

The internet may be described as an unfathomable ocean of information, but that doesn’t mean you can’t measure where people congregate the most.

Using social media is the number one activity on the internet. Over 3.6 billion individuals used social media in 2020, which is expected to rise to nearly 4.41 billion by 2025. Facebook, Instagram, and Twitter are just three places where people can congregate with each other. These platforms may have gigantic monthly active users, but people still use other social media channels passionately.  

business meeting


It’s no surprise that it’s becoming more popular in all regions.

In January 2020, statistical databases measured social media penetration at 49%.

This number is still expected to rise as less developed digital markets catch up to more developed regions to develop the necessary infrastructure for better and more efficient internet usage.

Even more affordable mobile gadgets are bound to improve social media penetration as well. This is because the increased use of mobile devices is driving most of social media’s global growth.

Eastern Asia is leading in mobile social media penetration, followed by Northern Europe and the Americas.

Social media has become an inextricable facet of digital life. Social media users spent some 144 minutes per day on various social media channels and messaging apps.

Latin American internet users spent the most time on social media daily, on average.

Facebook, the most popular social network on the planet, was the first to cross one billion registered accounts.

The platform now serves some 2.5+ billion monthly active users.

Facebook owns three of the top platforms in social media history – Facebook Messenger, WhatsApp, and the Facebook mobile app. These three are also the most downloaded apps on the Apple App Store in 2020.

The big question now is: how exactly does social media help businesses?


It’s the Go-To Discover Something New

Social media has undoubtedly evolved as a favorite go-to source for product and brand information.

Brands can reach millions of people on Facebook thanks to the platform’s more than 60 million Pages. At least 4.2% of all Facebook users who come across FB Pages interact with these. Users will read Page statuses, like posts, watch videos, view images, or click links – willingly.

Twitter has a comparable impact on businesses that use the platform. The top reason people come to Twitter (according to the company) is to “find something new and intriguing.” also five times likelier to offer the freshest videos to users.

The natural desire of users to come across fresh material, combined with the platform’s architecture to facilitate this online experience, quickly results in increased brand awareness and easier recall.

Consumers are also taking water from equally authoritative platforms like Pinterest, Instagram, Pinterest, and LinkedIn. LinkedIn holds the distinction of having the interest of business decision-makers constantly. If you want to meet with decision-makers, this is where they hang out regularly.


It’s a 24/7 Neon Signpost Saying, “We’re Still Open!”

The pandemic has forced countless businesses to close. By now, consumers have become used to just assuming that local companies have already folded. Unfortunately, no company still in operation wants that.

So why not use social media to inform consumers every day that you are still open? One post is not enough. Your social media channels have to be buzzing with activity all year to obtain maximum results.

You can do several things on your social media channels:

      Distribute launch teasers for new products and services

      Go live to encourage interaction and build regular engagement with people who follow you on Instagram, Facebook, and other platforms

      Collaborate with micro-influencers and different relevant personalities

      Influence social media streams with unique hashtags

      Share your valuable content

Social media is relevant everywhere.

Even the National Apartment Association has discovered that 94% of GenZ tenants use social media to find their next flat or house. Real estate was the traditional domain of print publications.

Look where real estate is thriving now – online and on social media platforms. The GenZ cohort is perhaps the first generation of consumers who are entirely comfortable signing a lease after seeing a property online.

If you’re not on social media and regularly posting engaging content, your customers may not be able to find you as quickly as you thought they would.


It Helps Build Good Site SEO

How does social media contribute to search engine optimization?

      There is potential for the widespread online diffusion of content.

      Social media can increase your internet visibility and organic traffic by extending your posts/content life.

      Improvement of your brand’s recognition.

      Potential enhancement of the brand image.

      It can help enhance the effectiveness of local SEO efforts.


It Promotes the Consumers/Audiences(!)

Don’t worry; you read that correctly.

The big difference between social media and other platforms for promoting businesses is that it’s naturally consumer-centric. Facebook wouldn’t have been as successful if the boys and girls in 1 Hacker Way, Menlo Park, didn’t put user wants as their number one priority.

Even the tiny reaction buttons on Facebook statuses are designed to deliver dopamine to consumers.

The consumer-centric strategy isn’t just a buzzword.

Google is a top advocate of putting users first. The search engine giant learned its lesson when people pelted the company more than a decade ago with complaints that it was delivering increasingly irrelevant results. The web was being spammed with fluff or light content, and it put its foot down because it wanted to maintain its number one spot.

It’s not surprising that the fitness industry has also taken a cue from Facebook’s tactics. The fitness industry regularly promotes community and uplifting each other. Nothing makes a gym more attractive than peer motivation and the idea of finding like-minded people when you visit. Now apply this concept to your business, and what do you get? We can’t wait to hear about your ideas!