With Covid still raging in many parts of the world, it’s clear that we are far from returning to pre-pandemic life. What these conditions bring are complications for businesses. Perhaps the most crucial step is to leverage all usable channels to maintain contact with customers and keep the conversation going.
Fortunately, social media marketing can help your business reach more customers this year. There’s no point in wishing for things to return fully to pre-pandemic conditions – we have the technology that can create better channels for brand awareness and customer engagement despite the uncertainty of the times.
Establish Good Relations Through Social Media Transparency
Customers want to have some deeper connection or relationship with new brands and older brands they already support. In addition, you can use social media for business benefits.
While product-based social media posts are commonly shared, postings from the company’s perspective can give customers a better sense of the company’s culture. For example, the more you show customers how you make a product or put together a new window display, the more they feel like they’re getting to know you and your business.
You can also use this type of post to regularly fill in any voids in your content and position.
Building a relationship with customers can be made easier using customer-created educational videos, such as customers sending a message to the brand or even customers celebrating a personal milestone tied to what you’re offering as a product or service.
Customers will buy from businesses that show transparency on social media. As a result, 53% of customers are more likely to gravitate toward these brands. You have to be transparent for a while before the idea catches on with your followers. Essentially, you have to demonstrate what transparency looks like when your brand does it.
Simple Reels Create a Huge Impact
While many businesses post formal BTS or behind-the-scenes films, something shorter or smaller like an IG reel or a TikTok video showing processes like how products are loaded onto trucks or how muffins are baked can be just as effective. In engaging customers.
Videos and images with excellent captions are also great to get social media for business benefits. You should always include a link that takes people back to the main site in your social media posts. The heart of all your posts should be your online store or website.
Facebook Stories and IG reels are visible for 24 hours and are great spots to share behind-the-scenes content. About 62% of people said that seeing a brand on Facebook or Instagram Stories helped pique their interest.
Don’t Forget Humor
Too much seriousness can be a problem for businesses on social media. But unfortunately, about 71% of people use social media to be entertained. YouTube based its entire empire on this premise.
Your social media following will grow because people share your posts with their friends if you use humor in your posts.
The problem is that humor can easily backfire, so many brands avoid using it. The first step is to think about who your audience is. Consider what they might find amusing and what they might find offensive before you say or do something. Next, consider people’s comfort levels and observe whether they’re willing to share your humorous content.
Offer Educational Content
Educative posts about services and products are an excellent way to sustain interest in your offerings via social media marketing. Write posts that explain to customers why and how they can make better use of your offerings.
For example, a bakery could write a post on how to cut a cake perfectly or decorate one at home. Businesses can increase sales by educating customers rather than just doing a hard sell. The approach works because over 50% of social media users are in research mode online. Just because someone is on Instagram doesn’t mean they’re just mindlessly liking posts.
You may share content you’ve already created, like informational videos or infographics. You can also create new educational content just for these posts. However, this type of post requires your brand to provide educational information, so coming up with your original content is preferred over curation in this context.
As demonstration tools, videos can be easily shared on social media platforms. About 67% of consumers believe that video posts are the most open and honest than text-only or image-based posts. For Twitter, you can post educational images with appropriate captions that explain how to use a product in various ways.
Share photos and infographics that offer advice, or a link to an advice article, on Pinterest. Think about writing an in-depth LinkedIn article about how you can help your customers solve their problems.