Good social media profiles can help you gain greater online exposure, engage with followers or customers, and boost your online reputation. Unless you have a significant website associated with your person, Google will typically show social media accounts first when someone searches for you. Consider each social media account as your brand’s landing page. Your social media profiles will likely be someone’s first-ever introduction to your brand. You’d want that initial impression to pique the visitor’s interest, so they would naturally like to learn more about you.
Some people continue to dispute the importance of social media. Unfortunately, you won’t find them on virtual platforms like Facebook, LinkedIn, or Twitter. Instead, they’ll be the ones who are still calling and e-mailing cold leads in a desperate and usually never-ending cycle. If they took the effort to develop an engaging social media profile, their life would be a lot easier.
Five Reasons Why Your Social Media Profile Should Look Awesome
There are five additional reasons why you should seriously consider developing a compelling social media profile:
1. Like we said earlier, search engines often display social media profiles first. You’d want interested folks to find you easily.
2. Social media profiles increase visibility and connect you to potential customers even before rolling out all that great content. This week, customers can start engaging with your business if you start creating social media profiles on ideal platforms.
3. An excellent social media profile will eventually provide the space for your business to soar high online.
How? People will connect with your profiles. Happy customers will leave reviews on your Facebook Page or lovely comments on your Instagram. All that activity will stimulate the algorithm, so your profile will eventually be recommended because it provides an excellent experience to people on the site. As you continue making people happy, your online following will grow – and all you need to do is stay true with how you treat new, returning, and potential customers.
4. Last but certainly not least, a well-maintained social media profile will allow you to engage with many people. The effort alone is often exhausting, but that is how businesses on social media generate leads, sales and win over new customers. It’s all about getting social and staying sociable.
From Conventional Marketing to Social Media Marketing
We know – these can all be hard to take in, especially if you have been working with a more classical idea of how marketing works. Remember the golden era of print ads? You pick up newspapers, magazines, and comics, and what do you find? Ads for just about every kind of product or service.
Back then, advertising and marketing flourished with one-way traffic. Businesses can’t ‘hear’ how people react to ads while they’re reading the stuff. In the age of social media, customers can fire back reactions in seconds. This is precisely why you must handle your social media team well or have your social media business needs to be handled by a professional social media management service.
Expect social media platforms to become even savvier and more critical to digital marketing in the coming years. With networks like Facebook developing incredibly diverse and complex Pages for commerce and Twitter now offering About, Shop, and Newsletter modules for their Professional Profiles, you know that things are only getting started.
Tips To Get You Started
Perhaps the best thing about this marketing channel is that any business can get started right away. Getting started is the most crucial step. After that, you can calibrate the rest of the way to the top. But if you keep putting it off, the results you have been dreaming of will remain dreams.
1. Double-check that your default photos (DPs) are the correct size.
…So, no matter where you show up, your brand face will look professional and gorgeous. First, optimize your account images for each social media platform. Often, all you need to do is do a quick crop, which can be completed in minutes.
Consider where these photos could appear in the future.
What will it look like when it’s expanded? Or is it little when it appears in people’s streams? What will it look like on mobile versus desktop? Each social network specifies the best image sizes. They’ll be seen because they know all of thy paths. Have faith in them.
2. Use the same profile photo across all your social channels
Your brand’s logo or image should be the same across all social media platforms. The more you look the same across social media feeds, the more likely you will become and stay top-of-mind. When people need your offerings, they will think of you first, not your competitor. However, if you employ different photos and logos, your brand’s visual identity will be diluted.
3. Make sure your handles are all the same.
Consistent appearance in images improves brand recognition. The same goes for the handles. Consistent images also make it easy for others to find and search for you. Do you want to enhance the likelihood of people discussing your company? Also, can you assist them in locating and following you? With a simple yet memorable handle, all of these and more become possible.