There’s no denying that guest posting is a popular inbound marketing tactic. After all, what could be better than getting your content published on a high-traffic website?
However, there is a growing debate about whether or not guest posting is truly effective for SEO. Some feel that it’s simply a waste of time and money, while others believe that it can still be a valuable tool if used correctly.
So, why pay for guest posts? Let’s take a closer look at the pros and cons.
PRO: Guest posting can help you reach a wider audience.
If you’re looking to reach a larger audience with your content, guest posting is definitely worth considering. By getting your content published on popular websites, you’ll be able to tap into new audiences that you wouldn’t have otherwise had access to.
CON: There’s no guarantee that your content will be seen by anyone.
Just because you get your content published on a high-traffic website doesn’t mean that it will actually be seen by anyone. In fact, there’s a good chance that it will get lost in the sea of other content that is being published on the same site.
PRO: Guest posting can help you build relationships with influencers.
If you’re able to get your content published on a popular blog, you’ll also have the opportunity to build relationships with the influencers who run that blog. These relationships can be incredibly valuable, as they can open up new opportunities for collaboration down the line.
CON: You might not get credit for your work.
When you guest post, there’s always the risk that you won’t be given credit for your work. In some cases, your name might not even be mentioned in the article. This can be frustrating, especially if you put a lot of time and effort into creating high-quality content.
PRO: Guest posting can help you drive traffic to your own website.
If you’re able to include a link back to your website in your guest post, you’ll be able to drive some targeted traffic back to your site. This can be a great way to increase your website’s exposure and attract new visitors.